We Love Us: ESSENCE Teams Up with Master P, Black Heart Association, and Bexa Equity Alliance

NEW ORLEANS (June 26, 2025) – ESSENCE Communications, in partnership with Master P’s Team Hope
Foundation, New Orleans-based nonprofit Operation Restoration, Black Heart Association, Bexa Equity
Alliance and Dr. Jatali Bellanton are teaming up to host the “We Love Us” Community Day on Saturday, July 5 during the ESSENCE Festival of Culture® Presented by Coca-Cola®.
This all-day, multi-generational event takes place from 9 a.m. to 5 p.m. CT at the University of New
Orleans, where Master P serves as president of basketball operations and is affectionately known as “Coach P.” The Community Day is an official extension of ESSENCE Festival of Culture® Presented by Coca-Cola® programming, designed to uplift, empower and provide essential services to the broader New Orleans community, especially families unable to attend events at the Ernest N. Morial Convention Center or Caesars Superdome.
Guests can expect the ultimate Health & Wealth Pavilion, featuring heart health and FREE non-invasive
breast exams, dental and vision assessments, financial wellness workshops, mental health resources
and more. This community resource fair and youth empowerment experience also features a basketball clinic, led by Coach P and other celebrity coaches, for up to 200 children. The event culminates with a block party featuring music, food, games and performances by surprise guests (to be announced soon). New Orleans youth and families, as well as community members, local organizations and ESSENCE Festival Culture®
Presented by Coca-Cola® attendees seeking purposeful engagement are invited and encouraged to attend.
“In New Orleans, culture, community and commerce come alive like nowhere else,” said Varsay Sirleaf,
ESSENCE’s senior director of community and global engagement. “Our goal with this inaugural
Community Day activation is to give back to a city that has given so much to us. By creating a culturally rich, high-impact day of service rooted in wellness, empowerment and community joy, we are not only amplifying ESSENCE’s social mission but also demonstrating the true meaning of loving and taking care of one another.”
“For over 20 years, we have been dedicated to making a meaningful impact in the New Orleans community,” said Percy ‘Coach P’ Miller, founder of the Team Hope Foundation. “We are thankful for the opportunity to combine our community-driven work with ESSENCE’s community-centered values to provide even more resources and spread more much-needed hope to our people during one of the largest festivals in the city.”
“Our work is rooted in supporting and empowering women, making this partnership even more impactful and meaningful,” said Syrita Steib, founder, president and CEO of Operation Restoration. “Together, with the help of ESSENCE, Coach P’s Team Hope Foundation, Black Heart Association, Bexa Equity Alliance and Dr. Jatali Bellanton, we are being intentional about how we engage and show love to our community – providing new opportunities to give back and create lasting change.”
To reserve free tickets or register for the basketball clinic, click here and scroll down to “‘We Love Us’
Community Day.”
Help us SAVE WOMEN’S LIVES!
This Giving Tuesday, you have an incredible opportunity to make a meaningful impact with the BEA. Join us in empowering communities by supporting our breast health initiatives.
With each contribution, you’ll be entered to win exclusive BEA swag, and for those donating $6,500 or more we will be raffling a unique experience: a BEA House Party! This special gathering includes small bites, sips, and Bexa Breast Exams for you and up to 10 friends. You can also choose to donate the house party to an under-resourced community.
Let’s come together to make a difference this Giving Tuesday. Your generosity fuels change - every dollar donated goes towards empowering women to take charge of their breast health.
#bexaequityalliance #givingtuesday #givingback #thegiftthatkeepsgiving #tistheseasonforgiving #breastcancer #breastcancerawareness #breasthealth #breasthealthawareness #breasthealthmatters

Grateful for the little moments, big blessings, and all the love that surrounds us this Thanksgiving. 🍁
#Thankful #Gratitude #Thanksgiving

DONATE TO OUR GIVING TUESDAY CAMPAIGN!
Take action today to support our mission in Leaving No Woman Behind and enter for a chance to win exclusive BEA swag.
• $25 donation = win a BEA tote bag
• $50 donation = win a BEA hat or t-shirt
• $100 donation = win a BEA hat or t-shirt inside a tote bag
For those donating $6,500 or more, we’re offering an extraordinary opportunity:
🎉 A BEA House Party! 🎉
This exclusive experience includes:
• Small bites and sips
• Private Bexa breast exams for you and up to 10 friends
Don’t miss this chance to make a difference and enjoy a unique celebration with your loved ones.
To enter our raffle, be sure to:
• Follow @bexaequityalliance on Instagram
• Like and share this post to your Story
• Make a donation (any amount)
• For an additional $25 bonus: tag 5 women in the comments below
Entrants must be 18+ and located in the U.S. Raffle is open to women including those pregnant, breastfeeding, and/or with implants. Participants are responsible for their transportation to the party.
Donate today by tapping the link in our bio and join us in empowering women through health and wellness!
#givingtuesday #donate #donatetoday #givingtuesdaynow #breastexams #breastcancer #breasthealth #breastcancerawareness #leavenowomanbehind #donation

WE ARE LIVE! DONATE TO OUR GIVING TUESDAY CAMPAIGN!
Take action today to support our mission in Leaving No Woman Behind and enter for a chance to win exclusive BEA swag.
• $25 donation = win a BEA tote bag
• $50 donation = win a BEA hat or t-shirt
• $100 donation = win a BEA hat or t-shirt inside a tote bag
For those donating $6,500 or more, we’re offering an extraordinary opportunity:
🎉 A BEA House Party! 🎉
This exclusive experience includes:
• Small bites and sips
• Private Bexa breast exams for you and up to 10 friends
Don’t miss this chance to make a difference and enjoy a unique celebration with your loved ones.
To enter our raffle, be sure to:
• Follow @bexaequityalliance on Instagram
• Like and share this post to your Story
• Make a donation (any amount)
• For an additional $25 bonus: tag 5 women in the comments below
Entrants must be 18+ and located in the U.S. Raffle is open to women including those pregnant, breastfeeding, and/or with implants. Participants are responsible for their transportation to the party.
Donate today by tapping the link in our bio and join us in empowering women through health and wellness!
#givingtuesday #donate #donatetoday #givingtuesdaynow #breastexams #breastcancer #breasthealth #breastcancerawareness #leavenowomanbehind #donation

The BEA and Girl Con are two powerhouse organizations that have united on a life-saving mission: bringing early detection breast exams to Bahamian women who need them the most. Through this impactful partnership, we will provide critical Bexa breast exams to 1,000 women in the Bahamas by February 2025—an effort that’s not only raising awareness but is also changing lives. Together, we are making a powerful difference in Grand Bahama, empowering women with access to care that is saving lives.
Both organizations were spotlighted for the incredible work we are doing collectively at the Bahamas Red Cross Society Renaissance Ball, which despite the absence of this major fundraiser for the past 17 years, the ongoing work of The Bahama Red Cross under the leadership of President Edison L. Sumner, has never ceased and continues to provide humanitarian aid for the less fortunate.
The theme was, “The Renaissance - Resilient, Renewed, Recharged,” which embodies the spirit of the Grand Bahama Centre, as well as the people of Grand Bahama. The delightful evening of elegance, excitement, and entertainment reset as Grand Bahama’s premier social event of the year.
#BexaEquityAlliance #BreastExams #BEA #NoWomanLeftBehind #BreastExamsMadeBetter #BexaBreastExam #EarlyDetection #LifeSavingMission #FreeBreastExams #BexaExperience #BreastCancer #BreastHealth #BreastHealthAwareness #Bahamas #BreastExamsinFreeport #Freeport #GrandBahama #GirlCon #BahamianWomen #Savinglives

Early detection saves lives, and we are here to ensure all communities have access to healthy equity!
We partnered with @touchbbca and Moms of @jackandjill_gftl last month to provide FREE Bexa Breast Exams at the Fort Lauderdale YMCA. Together, we raised awareness, provided early detection breast exams to 18 women, and provided breast health resources from @loveofmygurls
#BexaEquityAlliance #BreastHealth #BreastCancerAwareness #GreaterFortLauderdale #BexaBreastExams #HealthMatters #EarlyDetectionSavesLives #WomensHealth #TouchBBCA #EarlyDetectionBreastExams #jackandjillofamerica #greaterfortlauderdale #HealthEquity #Blackbreasthealth #LatinWomen #BlackWomen #Womenofcolor #communityservice

Another successful event at National Minority Quality Forum’s @nmqforg Mini Clinic in Houston, Texas! Our friends at @imasurviveher brought us out to perform 18 FREE Bexa Breast Exams to women in the community.
Thank you to everyone who came out to support the BEA’s mission in leaving NO woman behind!
#BexaEquityAlliance #BreastExams #BEA #NoWomanLeftBehind #BreastExamsMadeBetter #BexaBreastExam #EarlyDetection #LifeSavingMission #FreeBreastExams #BexaExperience #BreastCancer #BreastHealth #BreastHealthAwareness

New York City, here we come! In just one week, the BEA will be joining @supportyourgirlfriends @tenenicole and this incredible group of women for the 6th Annual Pow(H)er Experience!
The @bexaequityalliance will be onsite empowering women to take charge of their health, specifically their breast health. Together, we’ll be offering free early detection Bexa breast exams and encouraging proactive care, powered by @imasurviveher.
Our mission is simple: No Woman Left Behind. We reach women by meeting them where they are in order to inspire a healthier future for all.
#earlydetectionallyearlong #PowHerAwards #SupportYourGirlfriends #SYG #TenéNicole #UnapologeticallyHER #6thAnnualPowHerAwards #PowerHimAward #PowerUp #bexaequityalliance
